Extended Reality (AR/VR) Development Services

With the dawn of extended reality, customers and decision-makers are thinking about their purchases in fundamentally new ways. With the right augmented reality (AR) and virtual reality (VR) technologies on your side, you can provide your customers a reality-bending experience, and find new ways to accomplish your goals.

Extended Reality (AR/VR) Development Services

With the dawn of extended reality, customers and decision-makers are thinking about their purchases in fundamentally new ways. With the right augmented reality (AR) and virtual reality (VR) technologies on your side, you can provide your customers a reality-bending experience, and find new ways to accomplish your goals.

What Is Extended Reality (AR/VR)?

Extended reality refers to technology that provides users with an experience that alters, extends, or reconstructs the “reality” they experience. Often incorporating both sights and sounds, extended reality can transport users to new worlds or modify how they see the “real” world around them.

The notable examples of extended reality are augmented reality (AR) and virtual reality (VR). In augmented reality, users make use of glasses, screens, or other devices that provide an overlay of new visual or sonic elements over the reality. In virtual reality, users are fully immersed (usually with the help of a headset) in a new visual and auditory experience. You may also hear of a “mixed reality” (MR) experience, which hybridizes AR and VR.

Depending on your goals, you can use extended reality to showcase new products, guide users on virtual tours, inform the public about a physical environment, or provide a pure entertainment experience. There’s almost no limit to what you can do.

How to Choose an Extended Reality Developer

Your extended reality experience’s quality and reception will depend on
the quality of your extended reality developer, as well as the partnership
you choose to form with them. Your most important considering factors should be:

Quality

Does this extended reality developer produce quality work? Do they have a team of qualified, experienced developers who can sculpt the kind of experience you want to provide? Will they provide high levels of testing and quality control?

Resources/
capacity

What size team do they work with, and what are their capacity limits? Do you have a tight deadline you’re trying to meet?

Communication

How does this partner communicate with you? Do they treat your extended reality project as collaborative?

Extended Reality Development Services

Our extended reality development services include:

Our Extended Reality Development Process

At DEV.co, we understand that every extended reality development project is unique.
That’s why we follow a guiding process to help us develop the right product for each partner.

Identification and analysis

We start by understanding your extended reality goals, and analyzing the best path forward.

Collaborative workshopping

Next, we begin workshopping ideas, working with you in a collaborative process to come up with the best possible AR or VR product.

Design and development

Once we’ve outlined our project scope, we begin designing and developing the core extended reality experience. This is followed by an exhaustive round of testing.

Launch

Once fully tested, it’s time to launch.

Testing

After the web application is completed, we’ll thoroughly test the app to make sure it works as intended.

Correction and support

Launch isn’t the end of the line; we continue to provide our extended reality clients with ongoing support.

Our Development Process

01

Understanding

Background details
Vision & values
Target personas
Stakeholder insights

02

Research & Discovery

Customer research
Competitive analysis
Expert audits & insights
Current market positioning

03

Strategy

Story & personality
Market opportunities
Positioning & messaging
Creative brief development

04

Creative

Naming
Logo development
Graphics standards
Verify function
Messaging framework

05

Deliver & integrate

Brand book & styleguide
Print integration
Online & mobile
Further brand extension

Contact With DEV.CO

Are you interested in improving your business or nonprofit
organization with extended reality? Or do you have more questions
about how AR and VR can benefit you?
Contact DEV.co today for a free quote, or a free consultation!

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