What Is Extended Reality (AR/VR)?
Extended reality refers to technology that provides users with an experience that alters, extends, or reconstructs the “reality” they experience.
Often incorporating both sights and sounds, extended reality can transport users to new worlds or modify how they see the “real” world around them.
The notable examples of extended reality are augmented reality (AR) and virtual reality (VR). In augmented reality, users make use of glasses, screens, or other devices that provide an overlay of new visual or sonic elements over the reality.
In virtual reality, users are fully immersed (usually with the help of a headset) in a new visual and auditory experience. You may also hear of a “mixed reality” (MR) experience, which hybridizes AR and VR.
Depending on your goals, you can use extended reality to showcase new products, guide users on virtual tours, inform the public about a physical environment, or provide a pure entertainment experience. There’s almost no limit to what you can do.
How to Choose an Extended Reality Developer
Your extended reality experience’s quality and reception will depend on the quality of your extended reality developer, as well as the partnership you choose to form with them. Your most important considering factors should be:
Quality
Does this extended reality developer produce quality work? Do they have a team of qualified, experienced developers who can sculpt the kind of experience you want to provide? Will they provide high levels of testing and quality control?
Resources/capacity
What size team do they work with, and what are their capacity limits? Do you have a tight deadline you’re trying to meet?
Communication
How does this partner communicate with you? Do they treat your extended reality project as collaborative?
Our Extended Reality Development Process
At DEV.co, we understand that every extended reality development project is unique. That’s why we follow a guiding process to help us develop the right product for each partner.
Identification and analysis
We start by understanding your extended reality goals, and analyzing the best path forward.
Collaborative workshopping
Next, we begin workshopping ideas, working with you in a collaborative process to come up with the best possible AR or VR product.
Design and development
Once we’ve outlined our project scope, we begin designing and developing the core extended reality experience. This is followed by an exhaustive round of testing.
Launch
Once fully tested, it’s time to launch.
Testing
After the web application is completed, we’ll thoroughly test the app to make sure it works as intended.
Correction and support
Launch isn’t the end of the line; we continue to provide our extended reality clients with ongoing support.
Extended Reality Development Services
Our extended reality development services include:
- Augmented reality development
- Product design consultations
- Extended reality product setup and deployment
- Virtual reality development
- AR/VR technology consultations
- Extended reality integration in existing systems
Our Development
Process
Understanding
Background details
Vision & values
Target personas
Stakeholder insights
Research
Customer research
Competitive analysis
Expert audits & insights
Current market positioning
Strategy
Story & personality
Market opportunities
Positioning & messaging
Creative brief development
Creative
Naming
Logo development
Graphics standards
Verify function
Messaging framework
Deliver
Brand book & styleguide
Print integration
Online & mobile
Further brand extension
Contact With DEV.CO
Are you interested in improving your business or nonprofit organization with extended reality? Or do you have more questions about how AR and VR can benefit you?
Contact DEV.co today for a free quote, or a free consultation!