User experience (UX) plays a direct role in retaining and converting website visitors. Users respond best to an effortless, intuitive experience. However, creating a seamless user experience requires more than having a beautifully designed website. An attractive design is only part of the equation. If you want your visitors to convert, you have to take them on a journey. That journey is guided by a strong user interface (UI).
User experience (UX) plays a direct role in retaining and converting website visitors. Users respond best to an effortless, intuitive experience. However, creating a seamless user experience requires more than having a beautifully designed website. An attractive design is only part of the equation. If you want your visitors to convert, you have to take them on a journey. That journey is guided by a strong user interface (UI).
UX/UI design nurtures the customer journey
Website visitors who land on your site will be at varying points in the customer journey. Some visitors will be first-timers, while others will be familiar with your brand.
A strong user interface makes it easy for any visitor at any point in the journey to find what they came for. When users can find what they came for, they’ll develop a positive impression of your brand.
Why invest in UX/UI design?
Influence visitor behavior
Every aspect of UX/UI design – from colors to typography – can be used to influence visitor behavior. Do you want visitors to click on a link? Download a report? Watch a video? Sign up for a newsletter? Anything you want visitors to do can be guided by good UX/UI design.
Eliminate barriers to conversion
Strong UX/UI design eliminates unnecessary barriers that stifle and divert otherwise easy conversions. Barriers can include poor navigation, cluttered design elements, intrusive popups that bombard return visitors, and elements that make a site hard to use.
Deliver a branded experience online
Website visitors experience your brand through your user interface. If your website was built with a template, the user experience might not represent your brand. A custom UX/UI design will align the user experience with your brand.
Clear calls to action
A strong UI/UX includes CTAs that align with your business goals. There are a variety of actions you can instruct visitors to take, but you need to focus on the actions that support your goals.
Strong UX/UI design by Dev.co delivers ROI
in UX optimization are being eclipsed by competitors with UX/UI-optimized websites.
In other words, you need intentional UX/UI design to generate ROI at your highest potential.
Dev.co understands what it takes to create an exceptional user experience
through a powerful user interface. Our team is committed to creating
an exceptional, intuitive user experience for our clients.
The DEV.co UX/UI design process
Goal Identification
The Dev.co UX/UI design process begins by understanding the goals, objectives, and constraints of your business.
Research & Discovery
We’ll perform extensive research to find out what your visitors want and expect. We’ll also analyze your competitors and create an overall strategy to achieve your goals.
Prototyping
Next, our innovative design team will craft a user interface prototype that represents your brand, aligns with your business goals, and delivers a satisfying, intuitive user experience.
Testing & Review
You’ll review all concepts and strategies and test prototypes before anything is finalized.
Our Development Process
01
Understanding
Background details
Vision & values
Target personas
Stakeholder insights
02
Research & Discovery
Customer research
Competitive analysis
Expert audits & insights
Current market positioning
03
Strategy
Story & personality
Market opportunities
Positioning & messaging
Creative brief development
04
Creative
Naming
Logo development
Graphics standards
Verify function
Messaging framework
05
Deliver & integrate
Brand book & styleguide
Print integration
Online & mobile
Further brand extension
Ready to launch a stellar user experience?
Contact us to discuss your project with a Dev.co UX/UI expert
and let us help make your digital project a success.
