Software Development for Small Business

The small business world is more competitive than it's ever been. And along with this competition comes the need for rapid technological innovation and adoption.

Sometimes canned solutions and off-the-shelf software can do the job. But for businesses that have unique needs, requirements, and objectives, custom software is the way to go.

Tell us about your development needs

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Why Small Businesses Need Custom Software

Typically, small businesses find software they want and then modify their business model or strategy in order to align with the specific platform they select. Custom software, on the other hand, is tailored to the specific needs of your business. This means there’s no need to adjust your business model or strategy.

Other tangible benefits of software development for small businesses include:

  • The ability to automate repetitive processes, which frees up time to focus on value-adding tasks like sales and innovation.
  • Streamlined business processes and more efficient tasks.
  • Makes it easier to scale and expand your business over time without having to worry about the impact it has on your relationship with software vendors.
  • Custom software can improve your communication - both internally with employees and externally with customers. This maximizes productivity and enhances your brand image.

Common Types of Small Business Software

The beauty of custom software development for small business is that you can have any type of software developed to fit your specific needs - regardless of whether it fits into a predefined category or not. Having said that, here are some of the common types of small business software companies frequently request:


Contact Today

There are plenty of freelance software developers online. There are also a number of massive corporations that develop software. But there isn’t much in between. At, we’re happy to fill the gap. We understand what small businesses want with custom software development, because we are a small business.

Contact us today and we’ll be happy to chat about your software development project and provide a quote!


Our Development Process

  • 2015Understanding

    Background details
    Vision & values
    Target personas
    Stakeholder insights
  • 2016Research & Discovery

    Customer research
    Competitive analysis
    Expert audits & insights
    Current market positioning
  • 2017Strategy

    Story & personality
    Market opportunities
    Positioning & messaging
    Creative brief development
  • 2018Creative

    Logo development
    Graphics standards
    Verify function
    Messaging framework
  • 2019Deliver & integrate

    Brand book & styleguide
    Print integration
    Online & mobile
    Further brand extension