The small business world is more competitive than it’s ever been. And along with this competition comes the need for rapid technological innovation and adoption.
Sometimes canned solutions and off-the-shelf software can do the job. But for businesses that have unique needs, requirements, and objectives, custom software is the way to go.
The small business world is more competitive than it’s ever been. And along with this competition comes the need for rapid technological innovation and adoption.
Sometimes canned solutions and off-the-shelf software can do the job. But for businesses that have unique needs, requirements, and objectives, custom software is the way to go.
Why Small Businesses Need Custom Software
Typically, small businesses find software they want and then modify their business model or strategy in order to align with the specific platform they select. Custom software, on the other hand, is tailored to the specific needs of your business. This means there’s no need to adjust your business model or strategy.
Benefits of software development
for small businesses include:
- The ability to automate repetitive processes, which frees up time to focus on value-adding tasks like sales and innovation.
- Makes it easier to scale and expand your business over time without having to worry about the impact it has on your relationship with software vendors.
- Streamlined business processes and more efficient tasks.
- Custom software can improve your communication - both internally with employees and externally with customers. This maximizes productivity and enhances your brand image.
Common Types of Small Business Software
The beauty of custom software development for small business is that you canhave any type of software developed to fit your specific needs – regardless of whether
it fits into a predefined category or not. Having said that, here are some of the common
types of small business software companies frequently request:
Customer-facing applications
For many small businesses, customer-facing applications and software can strengthen customer loyalty and/or provide an additional stream of revenue.
Human resources
Software can help your HR team manage the hiring process, implement smother onboarding, reduce paperwork, assess skills, and even manage conflict between employees.
Communication
Need a solution that helps your team communicate. Whether you want a streamlined chat application, a dedicated email software, or secure video calling app, custom software is the way to go.
CRM
Sales and marketing solutions, like customer relationship management (CRM) software, plays a critically important role for businesses that want to track and understand the customer journey from start to finish. While there are plenty of pre-packaged options available, having a custom solution designed specifically for your business ensures you don’t have to compromise in any area.
Time management
From tracking employee time to setting deadlines, time management tools can boost productivity and efficiency, while simultaneously holding teams accountable for the work they produce.
Our Development Process
Understanding
Background details
Vision & values
Target personas
Stakeholder insights
Research & Discovery
Customer research
Competitive analysis
Expert audits & insights
Current market positioning
Strategy
Story & personality
Market opportunities
Positioning & messaging
Creative brief development
Creative
Naming
Logo development
Graphics standards
Verify function
Messaging framework
Deliver & integrate
Brand book & styleguide
Print integration
Online & mobile
Further brand extension
Contact DEV.co Today
There are also a number of massive corporations that develop software.
But there isn’t much in between. At Dev.co, we’re happy to fill the gap.
We understand what small businesses want with custom software development,
because we are a small business.
Contact us today and we’ll be happy to chat about your
software development project and provide a quote!
