SugarCRM is a popular client resource management solution that was founded in 2004. It now has more than 2 million users in 120 countries and is expanding every year.
SugarCRM offers business insights that you can use to predict sales and offer customers fast updates.
SugarCRM is a popular client resource management solution that was founded in 2004. It now has more than 2 million users in 120 countries and is expanding every year.
SugarCRM offers business insights that you can use to predict sales and offer customers fast updates.
SugarCRM Plans
SugarCRM offers plans that are both cloud and onsite-based, so you can select which platform is better for your needs.
This page highlights what makes SugarCRM such a powerful tool for many small businesses. If you need a cloud-based CRM to improve your communication and customer service, keep reading.
SugarCRM Overview
SugarCRM is one of the top customer service management systems and is currently serving approximately 50,000 organizations with their sales and marketing needs. It also has had about 7 million downloads in 9 different languages.
One of the biggest assets of the CRM is it’s an open-source platform so you can tailor it to your needs. If you have the team to program it, SugarCRM can be tweaked to give you the most vital data for your company.
SugarCRM Benefits
Engagement
The CRM is very effective at bundling and managing customer support operations in the most efficient manner. Everyone in the customer service team can access all customer service functions so they can deal with all types of problems.
This is beneficial for customers and your bottom line because you don’t have to keep rerouting callers through the entire organization.
All support team staff is working on the same customer service platform and gets their customer data from the same place. It’s a seamless data transition that provides your customers with a better experience.
Marketing Campaigns Run Seamlessly
SugarCRM has a Campaign Wizard in the dashboard that makes it simple to understand your marketing campaigns.
This Wizard allows you to collect sales leads and give out forms in various engagement programs. It also allows you to rate your sales leads, evaluate them, and assign leads to sales agents.Mega Development Resources
Most of the top CRMs offer open source APIs, but SugarCRM offers a massive number of development resources for customizations and integrations.
Also, the online community for the software is active, so it’s not difficult for developers to glean information from each other and share what they know.Modular Design
SugarCRM is made to be modular, which is a big benefit, as it is for any software platform. All parts of the software - contact management, campaigns, calendaring, account management - are individual modules.
The modules can interact with each other with data relationships. For instance, a SugarCRM account can have many associated contacts or you can set up a call for a contact if you want.
The great thing about this platform is you can build on this foundation by performing module customization. You can add new fields, more relationships between the modules, as well as business logic.
You also can go the next step and devise new modules with the included Modular Builder using available module design templates.
Excellent Customer Support
If anything goes amiss, you can access customer support 24/7. The SugarCRM team is well known for having the best customer service training. The company also offers a huge database of CRM information known as Sugar University.
Many Integrations Available
SugarCRM is a fantastic choice for big organizations with large IT staff. You cannot integrate it with some of the simpler business programs on the market, but there’s public API code available in the SugarExchange.
5 Pricing Plans
SugarCRM has five pricing tiers that cater to companies of different sizes and needs:
Sugar Professional
Often the best choice for small businesses, Sugar Professional provides a cloud-based system that is easy to upgrade. This CRM helps you manage your customer relationships via integrations, customer data management, and sales automation.
Sugar Enterprise
Provides flexibility to large companies that need total control of their client resource management with deployment onsite, which gives you more customization. This means staying compliant with any relevant policies that affect your industry.
Sugar Enterprise also includes SugarBPM. This is a tool that lets you make automations according to the needs of your business.
Sugar Serve
Features SugarLive, which interfaces with Amazon Connect to provide a multifaceted approach to connect you with your customers. It also features self-service portals that let customers find answers quickly without needing to call customer support.
Sugar Sell
Helps keep your customer data organized and uses artificial intelligence features including SugarPredict to review data and direct your organization’s employees on how to boost sales.
Sugar Sell integrates seamlessly with several apps and will manage your leads, transactions and sales, all of which improve customer relations.
Sugar Market
Offers innovative features such as a drag and drop campaign builder and analytics features that rate customer interactions and collate leads. These are helpful features that ensure your staff handles leads quickly and properly so you boost your conversion rates.
What’s SugarCRM Like To Use?
SugarCRM has many features so it’s easy to get overwhelmed. That’s why many people think it’s best for organizations with large IT teams. The dashboards and interface aren’t as user-friendly as they could be; they take a while to learn. If you are in a small business and lack IT experience, it may be too much for you to handle.
However, finding important information at Sugar University isn’t difficult, if, as a small business owner, you have the resources and time for it. That said, if your organization has a robust tech team, you’ll be able to handle SugarCRM easily. Some say even one person with extensive IT experience should be able to handle the training and implementation.
Our Development Process
01
Understanding
Background details
Vision & values
Target personas
Stakeholder insights
02
Research & Discovery
Customer research
Competitive analysis
Expert audits & insights
Current market positioning
03
Strategy
Story & personality
Market opportunities
Positioning & messaging
Creative brief development
04
Creative
Naming
Logo development
Graphics standards
Verify function
Messaging framework
05
Deliver & integrate
Brand book & styleguide
Print integration
Online & mobile
Further brand extension
Are you ready to learn more about SugarCRM development?
SugarCRM is a fantastic choice for managing your customers and sales leads.
It offers many tools for organizations with the IT staff to handle integrations,
but it’s not as intuitive for small business owners without technical chops.
Reach out to a SugarCRM developer if your team is interested in
deploying this product for your organization.
