There are trillions of websites on the internet. To rank them all, major search engines like Google and Bing initiate complex search algorithms based on machine learning and artificial intelligence (AI).

This means that not just any website will rank on these major search engines. Therefore, you can never rely on using a DIY website builder to create your site. It’ll never work unless you have a firm understanding on what core search algorithms consist of.

It’s misleading to assume that anyone can create a website. Granted, you can design a website, but that doesn’t guarantee it will rank well on major search engines to deliver results to your business.

As a result, you should hire a Portland website design agency to handle your upcoming website design campaign.