Almost everything has a website. Businesses, newspapers, sports teams, and even graduating high school classes—They all have their own website. The very first website was put online in 1991. Since then, the number of websites on the internet has grown exponentially.
As of July 2020, there are over 1.78 billion websites on the internet. Needless to say, websites have become a necessity for any business, not to mention endless other types of organizations.
But creating a website is not always an easy task. Most organizations hire a web developer to create their website for them. This can be done from scratch with programming languages like HTML, CSS, and Java among others. However, most websites also use a content management system (CMS) like WordPress.
Think of WordPress as a factory for making websites. Released in 2003, the open-source software allows you to create and manage all kinds of websites: blogs, eCommerce sites, non-profit and advocacy websites, and more.
WordPress is the largest and most popular content management system. There are over 455 million websites that use WordPress, which makes up 35% of all websites on the internet.
WordPress offers a range of website templates called Themes and of website functions called Plugins. Anyone can easily implement these premade Themes and Plugins to create a website.
Though WordPress Themes and Plugins are designed for users with little to no knowledge of web programming languages, the more you want to customize your website, the more coding skills are required. This is why you may want to consider custom WordPress development.
Custom WordPress development involves programming your own Themes and Plugins or customizing existing ones. This way, you are no longer limited to the design and structure of premade templates. Just describe what you want to your developer, and they will create it for you from scratch.
In addition, WordPress developers can create custom web apps for your website. These could be anything from email applications to online bank apps. Whatever type of website you need, a custom WordPress developer can make your vision a reality.
By not relying on premade Themes, custom WordPress developers can take your website to another level. Your custom website will have a completely unique design and unique functions.
To be clear, you don’t need to hire a developer for every website. With a little effort, you can have a simple website up and running in no time. If all you want to do is create a blog, for example, try some of the available Themes and Plugins already discussed.
If, however, your website needs to be more tailored, requires more complex features, or you simply want to outsource the work, custom WordPress development may be the solution for you.
After all, hiring a developer is more efficient than trying to do your own custom WordPress development. By the time you have learned the necessary programming to customize your website, it will not have been worth your time. So leave it to a custom WordPress developer and you won’t regret it.
Before getting into the cost of custom WordPress development, let’s consider the cost of creating a WordPress website in general. The cost can vary greatly, but here are some basic costs of a WordPress site:
Now that you know how much a WordPress website costs, let’s dive into how much custom WordPress Development costs. Again, the cost will vary, but here are some important factors to consider:
First, you must consider whether to go with an agency or a freelancer. Freelancers have some benefits: They can usually focus on fewer projects at a time, and the same person usually handles your project from start to finish. Plus, the contractor-client relationship can be more informal. If your project is a simple, one-time job, a freelancer may be right for you.
That said, WordPress development agencies are typically more reliable. Established agencies won’t disappear on you like a freelancer might. Plus, they can have more developers with a wider skill set work on your project. If you need a variety of skills and want a long-term relationship, hire an agency.
Your custom WordPress developer will bill you by the hour or by the project. In either case, you must determine how much you value their time and skill.
If you are billed by the hour, make sure to get an estimate on how much total time the project will take. Even at a good hourly rate, you don’t want to hire someone if it takes them too long or they cannot deliver within your timeline.
If you are billed by the project, decide how much you value the developer’s skill. If the developer is known for quality work, paying a little more can be worth it. A project price is nice because you know exactly how much your project will cost. The price is transparent upfront.
Either way, you want the price to match the quality.
Before settling on a price for your project, make sure to consider the following:
As you can see, several variables influence the cost of custom WordPress development, but here are some broad cost ranges for you to get a basic idea:
That said, custom WordPress development projects can reach up to $100,000. It really just depends on the scope and size of the website.
You might wonder if WordPress is the only option for making and managing a website. The answer is no, there are many alternatives you could try, including Squarespace, Wix, Joomla, and Drupal.
But despite the growth of alternative website builders over the last few years, WordPress remains the dominant and most popular option. And this seems unlikely to change any time soon.
Besides, because WordPress is the most popular option for building and managing websites, you will find more programming talent familiar with it than with any other CMS. So start your custom WordPress development project today.
There are plenty of places to look for a WordPress developer. I already mentioned agencies and freelancers, but there are also marketplace websites that allow you to search among huge directories of skilled freelancers, not to mention generic job boards.
At dev.co, we provide custom WordPress development focused on turning your vision into reality while keeping you updated every step along the way. Have a custom WordPress development project in mind? Let us help you here at dev.co.
Ryan is the VP of Operations for DEV.co. He brings over a decade of experience in managing custom website and software development projects for clients small and large, managing internal and external teams on meeting and exceeding client expectations–delivering projects on-time and within budget requirements. Ryan is based in El Paso, Texas.