It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.
– Warren Buffet
Your online reputation is essential to the success of your business. But it is also fragile. That is why having the right technology in place to maintain your reputation is so important. Without it, you are left moving from one potential PR crisis to another. This can be time consuming and inefficient.
So why not find tools and strategies that can help you along your way to a stellar reputation?
In this article, we will explain why business reputation is so important, explore how technology and website design can help your business reputation, list specific strategies you can use to leverage technology, and point out some tools available to you.
There are several reasons to invest in the reputation of your business. Some of the benefits are obvious. For example, customers will trust you more if you are a reputable brand.
But a good business reputation impacts every facet of your business. Specifically, a good reputation does the following:
The advantages go on. Whatever the full impact of a good business reputation, it needs careful tending to.
According to Cindy Leines, founder and CEO of Plymouth–based CEL Public Relations Inc, “You can either manage your reputation, or it can manage you.” That is why we will provide ample strategies for you to manage your business reputation with technology solutions.
In the past, word-of-mouth was the most effective form of marketing. And it still is. But technology and the internet have opened new channels for your word-of-mouth reputation to spread.
Today, your business reputation lives on a blend of review sites like Google My Business, Yelp, FourSquare, TripAdvisor, Facebook, and so much more.
Unless you are a mom-and-pop shop that relies primarily on a local market, you need to reckon with your online reputation. In fact, research shows that “your online reputation directly affects sales and revenue. A one-star drop or increase in your overall rating could mean a 5-9% increase or decrease in store-wide revenue.”
Whether you like it or not, online technology affects your business reputation at a growing rate. So you might as well use it to your advantage.
There are several strategies for building and maintaining a good business reputation online. Here we break them down into three main categories: Branding, Marketing, and Customer Service.
As you can see, reputation management can be an extensive undertaking. Start with a few of the above suggestions and gradually develop a reputation management strategy that you can maintain long-term.
Now that we’ve covered specific reputation-building strategies, here are some software tools that can help you in the process.
There is plenty more software out there. Find a solution that works for you and start taking control of your online reputation today. You won’t regret it.
Here at Dev.co we recognize how important the right software technology is to your business reputation. We think it’s essential to success.
If you still don’t know where to start, we can help you get off on the right foot with a scalable website design. Let us help you build a site from scratch or redesign an existing one. That way, you can shape the online face of your company and control how visitors interact with your business. Contact us today to get started.
Ryan is the VP of Operations for DEV.co. He brings over a decade of experience in managing custom website and software development projects for clients small and large, managing internal and external teams on meeting and exceeding client expectations–delivering projects on-time and within budget requirements. Ryan is based in El Paso, Texas.