Whether your goal is to grow your current web design business into a bigger company, or you just want the ability to take on a handful of additional clients to give your income a boost, here are 7 ways to accomplish your goal.
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Increase your fees
If you’re feeling overwhelmed with your current workload, it could be time to increase your fees. If you’re not charging enough for your services, you’re wasting a lot of time. When you increase your fees and start charging what your services are worth, you’ll take on fewer projects that will pay more, and they will be completed faster. For example, instead of taking on $5,000 projects that take 2 months to complete, a project valued at $5,000 will be a much smaller, shorter task that may only take a few weeks. It all depends on your skillset and what you’re willing to work on, but in general, when you raise your fees, you’ll make more money in less time.
One of the most overlooked reasons a fee increase can help you take on more projects is how it relates to your ability to do a good job, take care of your clients, and how that translates to positive word-of-mouth mentions and 5-star online reviews. If your fees are so low that you’re scrambling to blast through a bunch of projects every month just to pay the bills, you’re probably not giving every client the attention they deserve. When you charge more per project, you can slow down and concentrate on each project and support your clients better.
Your ultimate goal should not be to take on as many projects as possible. It’s quality over quantity here. You want the ability to take on more high-paying, quality projects. Charging more for your services is just one way to make that happen.
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Expand your service offerings
If you’re struggling to get more web design projects in the first place, it can help to expand the services you offer. Most clients now expect their website developers to perform other tasks, like search engine optimization (SEO), content creation, and even a little marketing. While you certainly don’t need to give clients an array of services, it will help you attract clients with a decent budget.
Clients almost always appreciate being able to work with one company on as many projects as possible because it’s easier and keeps things flowing. The more services you offer, the more valuable you are to potential clients.
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Take on smaller projects
When you accept smaller web design projects that take less time to complete, you can take on more projects at a faster pace. However, there are pros and cons to this tactic.
First, people with simple needs don’t usually have a big budget.
On the plus side, smaller, simpler web development projects are easier to complete with fewer setbacks and revision requests. Fewer revisions mean you’re more likely to maintain a decent hourly pay. When you don’t have to edit much for a client, the project will be considered complete much faster, you’ll get paid sooner, and that client is likely to contract you again for more work in the future.
On the other hand, there is far more than can go wrong with complex projects. For starters, the more complex a client’s needs are, the more likely you are to get something wrong. The longer you spend on revisions, the less money you make per hour. For example, you might calculate your project pricing based on a general hourly rate of $100 per hour, but by the end of a project, you will have only earned around $25 per hour because of all the revisions needed.
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Control the number of revisions included in a project
Unless your business is already profitable and you have a full team working for you, never offer unlimited revisions. The only web development businesses that can do this are ones that are profitable enough to make up for any losses with extremely picky clients. Offering unlimited revisions takes the pressure off of clients to be specific and direct with their project specifications. When there’s no consequence for failing to fully communicate their needs the first time, clients will get lazy and some will continue making requests for weeks on end.
If you’re a freelancer, limit revisions in a way that’s fair to your clients and you. With clear communication, you shouldn’t need to make more than 3 major revisions and a handful of minor revisions along the way.
Another way to keep revisions under control is to do what you can to prevent revisions rooted in misunderstandings. For example, revisions will be necessary and should always be provided if you misunderstand a client’s requirements, so the clearer you can get with your clients ahead of time, the better.
Put simply, the more revisions you’re stuck making for a client, the less money you make, and the less time you have to start other projects. A good solution to this problem is to do two things:
- Pad your project fees to account for a few more revisions than you officially provide so that it won’t hurt you to go a little further for your clients when needed.
- Put a limit on the number of revisions you’ll provide for each project. Tailor this number to each project.
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Hire a few part-time contractors
To take on more web design projects, you can hire some contractors to do some of the work. There are plenty of developers willing to set up hosting accounts, configure DNS information, install a content management system, and customize CSS, all for a low cost. There are also many developers who would jump at the chance to design your pages, load blog content, and make customizations. The more tasks you outsource, the easier it is to grow your business, but the theory is more solid than the reality.
The cons of hiring random contractors are plenty. Most contractors are focused on their personal lives and main source of income, and contract work takes a back seat. If something comes up for them, they will place your project on hold. Some contractors just disappear and don’t even return to collect their payment for the work they’ve performed. While there are plenty of good freelance web developers out there, it’s hard to find reliable contractors. Even when you do find the good ones, there’s no guarantee how long they’ll stick around.
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Hire a full-time development team
If your ultimate goal is to grow your business into a large entity, you could hire a full-time team of developers. When you step away from doing all the work, your team can do it for you and you can always hire more people when you’re ready to take on more projects.
There are major downsides to hiring a full in-house team, however, and it’s not always cost-effective. For example, you’ll need to pay for an office, which can run thousands of dollars per month in rent and electricity bills. Then, you’ll need to cover all kinds of employment taxes and buy various insurance policies just to have employees. On top of that, you’ll experience turnover at various points, and you’ll need to put time and resources into finding a stream of applicants.
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Outsource your web development projects
You can only work for a certain number of hours each day without reaching complete exhaustion. Even when you have a full in-house team working for you, their working hours are finite. That’s why the ideal solution is to outsource your web development projects to a team of experts.
The difference between a white label web design agency and a team of freelancers is massive. While some freelancers might be just as talented, they’re not usually as committed, and you’ll probably have to waste a lot of money just to find the good ones. And when you do find someone good, there’s a chance they only have one area of expertise.
A professional white label web design agency, on the other hand, exists solely to help designers like you reduce their workload and expand their business while providing high-level, expert web design services.
When you hire web.dev.co as your white label web design partner, you’ll get all the following benefits:
- Save money on hiring. Maintaining an in-house team of web developers is expensive. You’ll not only need front-end and back-end developers, but you’ll also need content writers, SEO experts, QA testers, UX/UI designers, and digital marketers. We’ll do it all.
- Custom branding. Your clients will never know another company did the work.
- Full project management. We’ll manage your web projects while you manage your clients.
- No office space is needed. You won’t have to spend thousands of dollars every month renting an office.
- Your team can do other things. If you have an existing team, they can focus on other tasks.
- Security is included. You won’t need to hire a cybersecurity expert to sign off on your projects.
- Expert knowledge. You’ll get a dedicated team of experts familiar with your industry.
- More capital for marketing. Instead of hiring developers, you can hire people to help market and grow your business.
- Easy scaling. You can scale your business as you like, without having to invest in any infrastructure.
- Take on as many projects as you like. You can resell as many web projects as you want.
- Get multiple services from the same company. Since we also specialize in other services, like software development, Salesforce development, and more, you can resell any of our services to your clients to expand your offerings and generate even more income.
Make Web.dev.co your white label web design partner
Our full-stack developers will design and develop all of your web design projects, whether you just need a simple WordPress website, a Shopify site, or a custom website built entirely from scratch in just about any programming language.
If you’d like to grow your business or take on a handful of extra clients with ease, contact us today – we’d love to partner with you.
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