Auto dealerships are a staple of the American economy. And in an industry where trust and relationships are everything, it’s imperative that you have an immersive and articulate website capable of generating visibility and converting visitors into customers.
While a drag-and-drop website builder might be enough for some dealerships, serious businesses need to look into more sophisticated solutions. Custom website development is the answer.
Auto dealerships are a staple of the American economy. And in an industry where trust and relationships are everything, it’s imperative that you have an immersive and articulate website capable of generating visibility and converting visitors into customers.
While a drag-and-drop website builder might be enough for some dealerships, serious businesses need to look into more sophisticated solutions. Custom website development is the answer.
Why Do Auto Dealerships/car Dealerships Need Custom Website Design?
In an age where you can create a generic website in a couple of hours, why pay for custom website design? The answer is simple: It’s your brand.
Your website is your brand’s number one virtual asset. You wouldn’t design your dealership’s physical signage or stripe the parking lots yourself, so why do web design on a DIY basis? It’s too important to gloss over.
A good auto dealers/car dealers website has the ability to:
Traffic
Generate traffic for your brand and make people aware of your auto dealership/car dealers or Car dealer crm.
Trust
Establish trust with visitors and encourage them to reach out.
Inventory Management
Inventory Management/dealer management software makes it easy for customers to browse inventory from the comfort of their own device & brings ease in business operations.
Visible
Make your car dealerships/automotive dealers visible in the search rankings.
Common Elements of a Successful
Automotive Dealership Software/Car Dealership Software
Every auto dealers website/auto dealer software is going to be different,
but the most successful ones tend to share a few common elements.
Beautiful Design
Your brand’s first impression is formulated in a website visitor’s mind in less than half-a-second. When someone clicks on your website, it needs to be visually engaging and aesthetically pleasing - so much so that people know, like, and trust you before ever reaching out or taking a test drive.
Compelling Copy
Design is great, but you need some meat, too! This is where compelling copy and engaging content comes into play. The right copy – inserted and aligned in the right places – helps you reach the right people at the right time.
Smooth Navigation
This is the missing puzzle piece that so many underperforming auto dealership websites/auto dealer software lack. If you want people to have a high-level user experience that creates positive brand associations and drives people to action, you need smooth navigation. A properly developed custom website will reduce friction and ensure success.
If you design a website or build a car sales software/car dealer software for sales processes, dealer management solution or a dealership management system for independent used car dealer, that looks good, features powerful copy, and has minimal friction,
you’re going to get positive results. It’s really as simple as that.
The tricky part is finding the right development team to tackle your auto dealership website/auto dealer software for you.
Our Development Process
01
Understanding
Background details
Vision & values
Target personas
Stakeholder insights
02
Research & Discovery
Customer research
Competitive analysis
Expert audits & insights
Current market positioning- customer relationship management
03
Strategy
Story & personality
Market opportunities
Positioning & messaging
Creative brief development
04
Creative
Naming
Logo development
Graphics standards
Verify function
Messaging framework
05
Deliver & integrate
Brand book & styleguide
Print integration
Online & mobile
Further brand extension
Contact DEV.co Today
You can use a basic drag-and-drop builder, hire a freelancer,
or watch YouTube videosand figure it out on your own.
Or, you can make a strategic investment in custom website development and design.
At DEV.co, we pride ourselves on offering top-notch custom website development
for auto dealerships and other businesses. Contact us today and we’d be happy
to chat about your project and provide a quick quote!
