DEV.co
Concept to Code

From napkin sketch to working prototype.

You have the idea. We turn it into a real, clickable, deployed app — fast enough to put in front of users and investors while the idea is still hot.

Idea → spec → working app · AI-accelerated · deployed for real feedback

The longest distance is idea to first prototype.

Most concepts die in the gap between 'I have an idea' and 'here's something you can click.' That gap is where momentum and funding evaporate.

We specialize in crossing it quickly. We help you shape the concept into a tight spec, then build a working prototype on a real stack — not slides, not a Figma file, but software you can actually use and learn from.

Show, don't tell

Your idea, structured into something buildable.

We turn a loose concept into a sharp spec — then scaffold a real, deployable app from it.

concept.tstypescript
// You bring the idea. We turn it into a working prototype.const spec = {  problem: "Coaches can't track client habits between sessions",  users: ["coach", "client"],  core: ["habit log", "streaks", "weekly check-in"],  out: ["payments", "mobile app"],      // not yet — prove it first}scaffold(spec)   // → auth, data model, screens, deploy
Day 4
clickable prototype with real data
deployed to a private URL
ready to put in front of users

A tight spec is half the work. We pin down the core that proves the idea and defer everything that doesn't.

Concept to clickable, in four moves.

01

Shape the concept

We interrogate the idea: who's it for, what's the core loop, what proves it works.

02

Tight spec

A focused spec covering the few things that matter — and explicitly what we're skipping.

03

Build the prototype

A real, deployed app on a modern stack, AI-accelerated to days not months.

04

Test + iterate

Put it in front of real users; we fold what you learn into the next pass.

Real, not throwaway

A prototype you can build on.

We build prototypes on the same solid foundations we'd use for production, so a validated idea doesn't mean starting over.

If the concept proves out, we keep going — into an MVP sprint and beyond — on the codebase you already have.

Start from a concept

Ways to engage.

Prototype
3–7 days
from $7,500
  • Concept shaping + spec
  • Clickable, deployed prototype
  • Real data, not mockups
Build a Prototype
Validation Build
2–3 weeks
from $24,000
  • Prototype + core flows
  • Usable with real test users
  • Analytics to learn from
Start Validating
Concept Workshop
half day
from $2,500
  • Shape a fuzzy idea into a spec
  • Scope + feasibility
  • Buildable plan to take anywhere
Book a Workshop

Common questions.

My idea is still vague — is that okay?
Yes. Shaping a vague idea into a buildable spec is the first thing we do, and often the most valuable.
Prototype vs. MVP — what's the difference?
A prototype proves the idea is worth building; an MVP is the first real version you'd put in market. We do both, and the prototype carries forward into the MVP.
Will it look real enough to demo?
Yes — it's a working app with real data and a real UI, suitable for user tests and investor demos.
Do I own everything?
Yes — code, accounts, and IP are all yours.

Stop describing it. Start clicking it.

Tell us the concept. We'll turn it into a working prototype you can test this month.