DEV.co
Sales Automation

Give every rep an AI that does the busywork.

Research, drafting, CRM hygiene, follow-up reminders, and next-best-action — automated and grounded in your data, so reps spend their time selling instead of typing.

Salesforce · HubSpot · Outreach · Gong · enrichment APIs · human-in-the-loop

Reps spend a third of their week not selling.

Logging activity, researching accounts, writing the same follow-up for the hundredth time, updating fields nobody reads. AI is genuinely good at all of it.

The win isn't replacing reps — it's removing the friction between them and a closed deal. We automate the research and admin, draft the outreach for a human to approve, and keep the CRM clean automatically so your forecast is based on real data.

What we automate.

Top of funnel

Lead enrichment + routing

Enrich inbound leads, score them, and route to the right rep instantly.

Outreach

Personalized drafting

Context-aware first emails and follow-ups drafted from account research — rep approves and sends.

Research

Account briefs

A one-page brief on any account or contact before the call, from public + CRM data.

Hygiene

CRM auto-update

Calls and emails summarized and logged; fields updated without manual entry.

Coaching

Call analysis

Summaries, objections, and next steps extracted from call recordings.

Pipeline

Next best action

A daily prioritized list of who to contact and why, based on signals in your data.

How we roll it out.

01

Map the motion

We learn your sales process, stages, and where reps actually lose time.

02

Connect the stack

CRM, email, calendar, dialer, enrichment — read/write via secure integrations.

03

Automate one thing

We start with the highest-friction step and prove the lift before expanding.

04

Human-in-the-loop

Anything customer-facing is drafted for approval until you trust it.

05

Measure

Activity, response rates, and cycle time tracked before/after.

Ways to engage.

Quick Win
2–4 weeks
from $18,000
  • One automation (e.g. drafting or enrichment)
  • CRM integration
  • Measured lift
Start a Quick Win
Sales Copilot
6–10 weeks
from $55,000
  • Multiple automations
  • Account briefs + next-best-action
  • CRM hygiene + call analysis
  • 30-day support
Build a Copilot
Ongoing
monthly
from $8,000/mo
  • New automations
  • Prompt + routing tuning
  • Adoption support
Discuss Operations
Show, don't tell

An inbound lead, enriched and routed in one pass.

Enrich, score, route, and draft the first touch — with the rep approving anything a prospect actually receives.

lead_pipeline.tstypescript
const lead  = await enrich(inbound)            // firmographics + intentconst score = scoreFit(lead, idealProfile)const owner = route(lead, { strategy: "round_robin", territory: lead.region })const draft = await drafter.firstTouch(lead)   // rep approves before sendawait crm.upsert({ ...lead, score, owner, draft })
Lead routed
Acme Co · fit score 87 (A) · owner: Dana
draft: “Saw you're hiring 5 SDRs…” (pending)
logged to Salesforce ✓

Reps open their day to a prioritized list and ready-to-edit drafts — not a blank CRM and a research tab.

Prove it, then expand

We baseline the numbers before we scale.

Activity, response rates, and cycle time are measured before rollout and tracked after, so the lift is real and attributable.

We start with your single highest-friction step, prove the win, and only then automate the next part of the motion.

Automate your sales ops

Common questions.

Will this send emails without us seeing them?
Only if you want it to. We default to 'AI drafts, rep approves' for anything a prospect receives, and let you graduate to auto-send once you trust specific flows.
Does it work with our CRM?
Almost certainly — Salesforce and HubSpot are first-class, and we integrate with most others via API.
Is our pipeline data used to train a model?
No. Your data stays in your systems and is used only to generate outputs for you, not to train third-party models.
How do you prove it works?
We baseline activity, response rates, and cycle time before rollout and report the change. No lift, no expansion.

What's slowing your reps down?

Tell us your sales motion and stack. We'll find the highest-friction step and show you what automating it looks like.