DEV.co
Marketing Automation

Marketing ops that runs at machine speed, on-brand.

Generate content drafts, personalize across segments, and automate the campaign busywork — wired into your CMS, ESP, and analytics, with brand voice and quality guardrails so output is publishable, not generic.

HubSpot · Marketo · Webflow · Contentful · GA4 · brand-voice guardrails

AI content is easy. On-brand, accurate content is the job.

The internet is filling up with generic AI copy. The value isn't generating words — it's generating the right words, on-brand, factually grounded, and wired into the systems that actually publish and measure them.

We build marketing automation that respects your voice guide, pulls facts from your real product and data, routes drafts through human review, and closes the loop with analytics so you know what's working. The output is a force multiplier for your team, not a flood of mediocre content.

What we build.

Content

On-brand drafting

Blog, email, social, and ad copy generated from your voice guide and product facts — for human polish.

Personalization

Segment-level tailoring

Variants by audience, industry, or lifecycle stage, generated and tested at scale.

SEO

Programmatic + SEO pages

Data-driven landing pages and briefs, generated and published through your CMS.

Lifecycle

Campaign automation

Drip and lifecycle flows assembled and optimized with AI-drafted content.

Repurposing

Content repurposing

Turn one webinar or post into a dozen on-brand assets across channels.

Insight

Performance analysis

AI summaries of what's converting and what to do next, from your analytics.

How we keep it on-brand.

01

Encode your voice

We turn your brand and style guide into a system the AI follows consistently.

02

Ground in facts

Outputs pull from your product data and approved sources — no invented claims.

03

Human review

Drafts route through approval before anything publishes.

04

Publish + measure

Approved content flows to your CMS/ESP; analytics feed back in.

05

Tune

We refine prompts and templates based on what actually performs.

Ways to engage.

Content Engine
3–5 weeks
from $20,000
  • On-brand drafting workflow
  • One channel (e.g. blog or email)
  • CMS/ESP integration
Start an Engine
Marketing Platform
7–11 weeks
from $55,000
  • Multi-channel automation
  • Personalization + SEO pages
  • Analytics loop + guardrails
  • 30-day support
Build a Platform
Ongoing
monthly
from $7,500/mo
  • New channels + templates
  • Performance tuning
  • Volume scaling
Discuss Operations
Show, don't tell

On-brand by construction, not by luck.

Generation is grounded in your voice guide and real product facts, then linted and gated behind human review.

content.tstypescript
const draft = await generate({  brief, channel: "email",  voice: brandGuide,                     // tone, do's/don'ts, lexicon  facts: await productFacts(),           // grounded — no invented claims})const checked = brandLint(draft)         // on-voice? banned words? claims?return queueForReview(checked)           // human approves before publish
Draft (pending review)
Subject: Ship faster without the rewrite
on-brand: ✓ · banned terms: 0
reading grade: 7 · claims sourced: 3/3

The point isn't to flood channels with generic copy — it's leverage for your writers, with editorial judgment kept in the loop.

Wired into your stack

Generation is the easy part. Integration is the value.

Approved content flows straight to HubSpot, Marketo, Webflow, or Contentful, and analytics feed back in.

You see what's actually converting and the system tunes toward it — instead of producing words disconnected from results.

Automate marketing ops

Common questions.

Won't this just produce generic AI slop?
Only if you skip the engineering. We encode your voice, ground outputs in real facts, and gate publishing behind human review. The goal is leverage for your writers, not a replacement for editorial judgment.
Does it integrate with our CMS/ESP?
Yes — HubSpot, Marketo, Webflow, Contentful, and most others via API.
Can it write SEO content that ranks?
It accelerates the work — briefs, drafts, and programmatic pages — but ranking still depends on genuine quality and authority, which is why human review stays in the loop.
Who owns the content?
You do, fully. Everything is generated for and published by you.

What's your team spending too long producing?

Tell us your channels and your bottleneck. We'll show you what an on-brand automation layer would change.