Website Development for Auto Dealerships

Auto dealerships are a staple of the American economy. And in an industry where trust and relationships are everything, it’s imperative that you have an immersive and articulate website capable of generating visibility and converting visitors into customers.

While a drag-and-drop website builder might be enough for some dealerships, serious businesses need to look into more sophisticated solutions. Custom website development is the answer.

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Why Do Auto Dealerships Need Custom Website Design?

In an age where you can create a generic website in a couple of hours, why pay for custom website design? The answer is simple: It’s your brand.

Your website is your brand’s number one virtual asset. You wouldn’t design your dealership’s physical signage or stripe the parking lots yourself, so why do web design on a DIY basis? It’s too important to gloss over.

A good auto dealership website has the ability to:

 

Traffic

Generate traffic for your brand and make people aware of your auto dealership.

Trust

Establish trust with visitors and encourage them
to reach out.

Inventory

Make it easy for customers to browse inventory from the
comfort of their own device.

Visible

Make your auto dealership visible in the search
rankings.

 

Common Elements of a Successful Auto Dealership Website

Every auto dealership website is going to be different, but the most successful ones tend to share a few common elements.

 

Beautiful Design

Your brand’s first impression is formulated in a website visitor’s mind in less than half-a-second. When someone clicks on your website, it needs to be visually engaging and aesthetically pleasing - so much so that people know, like, and trust you before ever reaching out or taking a test drive.

Compelling Copy

Design is great, but you need some meat, too! This is where compelling copy and engaging content comes into play. The right copy – inserted and aligned in the right places – helps you reach the right people at the right time.

Smooth Navigation

This is the missing puzzle piece that so many underperforming auto dealership websites lack. If you want people to have a high-level user experience that creates positive brand associations and drives people to action, you need smooth navigation. A properly developed custom website will reduce friction and ensure success.

 
If you design a website that looks good, features powerful copy, and has minimal friction, you’re going to get positive results. It’s really as simple as that. The tricky part is finding the right development team to tackle your auto dealership website for you.
 
 

Contact DEV.co Today

When it comes to website design for your auto dealership, you have plenty of choices. You can use a basic drag-and-drop builder, hire a freelancer, or watch YouTube videos and figure it out on your own. Or, you can make a strategic investment in custom website development and design.

At DEV.co, we pride ourselves on offering top-notch custom website development for auto dealerships and other businesses. Contact us today and we’d be happy to chat about your project and provide a quick quote!

 

Our Development Process

  • 2015Understanding

    Background details
    Vision & values
    Target personas
    Stakeholder insights

  • 2016Research & Discovery

    Customer research
    Competitive analysis
    Expert audits & insights
    Current market positioning

  • 2017Strategy

    Story & personality
    Market opportunities
    Positioning & messaging
    Creative brief development

  • 2018Creative

    Naming
    Logo development
    Graphics standards
    Verify function
    Messaging framework

  • 2019Deliver & integrate

    Brand book & styleguide
    Print integration
    Online & mobile
    Further brand extension